Blog

Nail Your Marketing Message

Who do you help? What’s different about your approach? How can you get this message to resonate with your audience? Try this simple “Mad Libs” style marketing message generator. Just plug in values in the blanks. Play around. See if … Read More

Built to Last?

I just got back from Barcelona (lucky me, I know) and, in addition to enjoying lots of Catalonian food (and wine), I also got to think about time in a different way. Partly, this was being unplugged from my computer, … Read More

Mimiran ROI Calculators Video Thumbnail

Convert Blog Posts to Video

The world seems to be moving to video (does this make me an old man for often preferring text?), but creating video content is harder and more time consuming. But if, as I’ve argued, every company is a media company, … Read More

Word of Mouth Marketing Michael Katz Blue Penguin Development

Are you maximizing word of mouth and referrals?

Referrals are awesome, right? Just because I’m a big fan of “growing beyond word of mouth”, doesn’t mean I hate referrals. On the contrary, I love referral business. When I did consulting, all my business was word of mouth. (And … Read More

How do you stay in touch with your network?

This question has been piquing my interest a lot lately. There’s just not enough time to stay in touch with family, friends, colleagues, clients, prospects, and acquaintances with the frequency and depth that I’d like. Sporadically, I make a pass … Read More

Create Video Testimonials in Less than 2 Hours

Wouldn’t it be great to have a client video testimonial or three on your website? Video testimonials are great, but who has time to create them, or money (and time) to have someone else create one? I don’t know what … Read More

How to Use Lead Magnets that Convert on Your Consulting Web Site

Ahmed Munawar, host of the Forecast podcast for consultants, invited me on to discuss how to use Lead Magnets to convert visitors into clients.     How to Create a Lead Magnet that Converts with Reuben Swartz

Paris Architecture

Taxes, Architecture, and Your Business

There’s a fascinating short piece by Kurt Holdstedt at 99PercentInvisible on how taxes and regulations shape the architecture we associate with cities like Paris, Amsterdam, and more. (I also learned that those distinctive Parisian roofs are called “mansard roofs”.) The mansard … Read More

2018 Pipeline Planning

2018 Sales and Marketing Pipeline Planning

We’ve all done our 2018 sales and marketing pipeline planning already, right? He he. If you’re a bit behind, like some people I’ve heard about, you can use this quick pipeline planner to get a sense of how many leads … Read More

Mimiran MailChimp Integration Setup

Mimiran Support Connect Mimiran to your MailChimp account so new Mimiran leads automatically join your MailChimp List(s). Create MailChimp API Key   Navigate to API Keys Log in to your MailChimp account and go to your Account settings > Extras … Read More