Have you tapped into your most powerful marketing asset?

No matter what you have to say about your services, you can never compete with your most powerful marketing asset– your clients’ own stories, in the form of case studies or testimonials. Are you using this asset? Does your website … Read More

Consulting positioning math

As a consultant, nailing your niche is hard, but consulting positioning math can make it easier. I think we’re wired by evolution to fear “scarcity”, even when it’s not “rational” for us to do so. We seem to hate niching … Read More

Mimiran solution for ideal client website formula

Make Your Website More Effective in 5 minutes

Do people know if they’re in the right spot when they come to your home page? “Well, yes. It says right here I help fix business problems. If they’ve got a business, they certainly have problems, and then they know … Read More

Convert Consulting Visitors to Leads and Conversations

Your consulting website has one job: to get you leads. But once you have those leads, it’s your job to have a conversation to see if and how you can help the lead. We looked into having a Call to … Read More

Consulting Positioning Easy vs Hard

Ways to define your ideal consulting client

If you don’t know who your ideal consulting clients are, how will you work with them? Not knowing your ideal client profile, and not therefore not being able to position yourself and your services to your ideal client, is the … Read More

broken bridge

Calls to Action that Convert for Independent Consultant Websites

The job of your website is simple: to get leads. But how do you convert visitors to leads (and leads to conversations)? You present a Call to Action (CTA), so the visitor can take a natural next step. That CTA … Read More

Food Restaurant

What kind of restaurant is your consulting business?

What kind of question is that, anyway? Like a restaurant, you want to attract clients/patrons who will enjoy the experience, come back for more, and refer friends. You also may have to deal with people who peruse the menu and … Read More

Are we having fun yet?

As consultants, project work is usually fun (at least if you have the right clients), but business development can seem like a slog, or even, as I thought of it, a “necessary evil”. But if you’re not having fun with … Read More

How many seconds?

How many seconds does a visitor take on your site to figure out if they belong? If they are part of your tribe? If your offering is what they need? On mobile? Do visitors have to scroll to figure this … Read More

PICA Logo

Proposal Webinar

Do you get butterflies when a prospect asks for a proposal? I did, too. I knew the proposal was a necessary step, so I liked getting the request, I just didn’t like going off and writing the darn thing. That’s … Read More