Monthly Archives: August 2014

What You’re Forgetting to Include in Your Sales Proposal

In our rush to define all the great things we’re going to do for our customer, we sometimes forget that we can’t do everything on the wish list. Even worse, the customer sometimes forgets this, as well. Even if the … Read More

The Powerful Question Most Sales Reps Forget to Ask

Let’s imagine you run a consulting firm that specializes in helping companies in the widget industry improve sales productivity. Half your business comes from this industry, but you also have clients in other industries, and some of your projects extend … Read More

Why Apple University Has a Course on Communicating Clearly

Before he died, Steve Jobs launched an “Apple University” program to keep the culture of the company strong. Employees can sign up for various courses, most of which are completely shrouded in secrecy. Recently, the New York Times got 3 … Read More

Art is the only serious thing in the world. And the artist is the only person who is never serious.

Oscar Wilde

Sales Proposal Buzzword Highlighter Now Live

If you’ve read this blog before, you know how much I hate terrible writing. If not, check out: The Importance of Writing Well, Microsoft CEO Edition How Your High School English Class Is Ruining Your Proposals Don’t Use Jargon, Unless … Read More