Webinars & Events
Upcoming Events
June 5, 2025 Noon CT: Turn Zoom Meetings into Evergreen Lead Magnets
Want your website to do some business development work while you're on vacation this summer, but don't feel like you have good content? Let's turn existing content into compelling lead magnets.
On Demand Training & Past Events
April 24, 2025, 3CT: Create a Client Referral Engine
So many people rely on referrals, but don't have a system in place to generate them consistently. Let's get into: - how to talk about your business to improve referrability - how to nurture referral relationships - how to manage referrals to encourage more And much more...
Feb 20, 2025: Cask-Strength Positioning Workshop
Distill watered-down positioning into cask-strength goodness that does more of the work for you.
January 16, 2025 (!)
As a solo service provider, it's easy to get caught up in the latest tool, methodology, etc, to get clients, and make things too complicated. (So I'm told.) Let's keep things simple, do-able, and fun, with the 2-step sales process.
November 19: What's Your Secret?
What do you do? is so boring... at least the way most people answer it. What's your story? is much better, but it sometimes leads to long, irrelevant tangents. What's your secret? What's the thing you wish you knew earlier? That you wish your tribe knew? Now we're getting somewhere interesting faster. But people don't share their secrets. Not in networking, not online, limiting the spread of their ideas and making sales and marketing much harder. Join this webinar to learn to uncover and share your secret, help others do the same, and make your networking game much more effective.
November 7: Pricing, Proposals, & "Closing" Deals
All the networking and follow-up in the world doesn't do much good if you can't convert prospects to clients. But those last few steps of the sales process often cause the most confusion and stress. Let's demystify pricing, proposals, and "closing" deals without having to impersonate a pushy sales rep.
Solo Consulting Positioning Workshop
Learn to use positioning as a lever to make the rest of sales and marketing easier. - Attract the right prospects, whether online, while networking, or via referrals - Don't waste time with the wrong prospects - Have more fun, while feeling less "sales-y"
Get started & get organized with CRM
Most CRM systems are built for the VP of Sales to track a sales team. They get in the way, while still lacking critical features, when solo folks try to use them. Here's how you can simplify, streamline, and get organized with a CRM of, by, and for solos.
Create a Consulting Client Referral Engine (& 5 Day Referral Bootcamp)
If your business relies on referrals, you need an intentional approach to generating more, better referrals. Hoping a referral comes in this week is not an effective strategy. But how can you encourage more of the right kind of referrals without a ton of time, stress, and "networking"? Watch the free training to rev up your client referral engine and join the Bootcamp to get some focused help.
Focus Your Message: The Consultant's Guide to Mission and Positioning with Mimiran
Match 28, 2024, 11CT As a consultant, growing your business requires a crystal-clear message that resonates with your ideal clients. Yet so many consultants struggle to define their expertise in a way that brings in a steady stream of new clients. Join this workshop with The Elevator Pitch Coach, Andy Winig.
M.E.G.A. Positioning, Lead Magnets, and Flawless Follow-up
Let your positioning do more sales and marketing work for you (so you can do less), with M.E.G.A. Positioning. Plus, learn how to use that positioning to create a compelling Lead Magnet, and how to use Flawless Follow-up to create and nurture relationships without stress or being "sales-y".
Get ready for 2024: Intro to Mimiran, the fun, "anti-CRM" for independent consultants
The counterintuitive view of sales funnels that will make your life easier, and your business more profitable.