With great positioning, you get to swim downstream
But it's not easy to craft and compelling message.
This "Mad Libs" style tool can help.
Answer a few questions and then check out the results below. (Note, this is not some “AI/Big Data” natural language processor. You may have to massage your answers a bit to make things flow smoothly.)
And if you want to save your answers and collaborate with others, you can get a full version below.
Want to generate a landing page and a lead magnet? Or just work on your elevator pitch?
First, fill in the blanks below.
Then, check out the sample web page, call to action, and lead magnet below.
If you want to automate the whole system, you can do that, too.
Let’s get started…
About My Customers
My business helps who to .
With our help, Ideal Clients .
Ideal Clients often try to solve some important problem by.
The problem with Traditional Method is , which means that .
Our approach is different because .
If you want to solve some important problem, here are 3 steps you should take:
I got into this field because , stemming from an earlier experience where I .
*Why is this even here? Because most corporate copy sounds like corporate copy. Something awful copied from some other company’s website. In a world of boring nonsense, stand out by being a person.
Based on your answers above, here are some samples to get you started. Note that there’s no fancy machine-learning natural language processing going on here. You may need to tweak your answers, but this gives you a rough outline of how to present:
Yes, we’re using a phone as the mockup. This will work on larger screens, as well, of course, but we want to make sure it will work on a small screen first. This forces us to simplify. It’s easy to add more detail, and it’s often a good idea to do that further down the page for SEO purposes, if nothing else.
Note also that the call to action is just a button. There’s no form immediately visible.
With Some Characteristics
Solve Problem without drawback
Get Your Guide
Jane Doe, Ideal Client
Mockup for Call to Action Form
When the visitor clicks the button, the form appears, right there on the page. (We can also trigger the form after the visitor spends a certain amount of time on the page, when they scroll a certain amount, and when the mouse leaves the window, known as “exit intent”, on a computer.)
With Some Characteristics
3 Steps to Solve Problem
Sample Lead Magnet
Here’s a sample of the lead magnet you can offer your visitors. Of course, you’ll want to edit this and flush it out, but this will give you a framework to get started.
Important Benefit for Ideal Client
Enjoy Important Benefit by Solving Important Problem if you have characteristic.
Solving Important Problem is hard. You may have tried Traditional Method. But this leads to Traditional Method Drawback and Implication.
Here’s a Unique Approach that produces good results.
First Step [add details as needed]
Second Step [add details as needed]
Third Step [add details as needed]
Add more steps, as needed…
With our Unique Approach, you get Benefit without Traditional Method Drawback.
[image] Why I started doing this, because of some deeper reason.
Bio Fun Fact.