Mimiran as a HubSpot CRM alternative
Mimiran as a HubSpot CRM alternative
Choose the right CRM for you
HubSpot is a great all-around sales and marketing platform, with less complexity and customizability than Salesforce, but still with lots of options and capability.
HubSpot is in many ways the grandfather of inbound marketing with Lead Magnets.
But HubSpot isn’t for everyone. (And neither is Mimiran.)
Is either of these systems right for you?
Where HubSpot Excels
- Midsize sales teams (50-250)
- Somewhat complex requirements and extensive customization
- Midsize marketing team (internal and/or external) to develop and maintain landing pages, offers, and automations
Where Mimiran Excels
- No sales team– just you (and maybe a partner and/or a virtual assistant)
- Need for conversations with prospects and customized proposals
- Lead generation, business development, and proposals all in one system
Look Elsewhere If…
- You have a smaller sales team and don’t require the full power of HubSpot or Salesforce (consider a simpler traditional CRM)
- You don’t need to speak to prospects or partners (consider a marketing automation system)
Comparison
Core CRM
Automatically set Next Conversation Date
Based on contact Tags, with manual override available.
Manually set next task date. If you forget, the contact falls in the abyss.
Calling
Call Mode to keep you focused on conversations, not database management. (Calls through your mobile phone, Skype, or other VOIP service.)
Native or 3rd party add-ons available.
Proposal, Lead Magnet read notifications
Dead simple. See who has interacted with Lead Magnets and Proposals, when.
Rules-based Lead Scoring (requires professional edition or above.)
Competition/gamification
Peer Conversation Leaderboard lets you connect with peers in other accounts.
Leaderboards focus on internal competition within the sales team.
Referral Tracking
Track who referred whom. And how much business you get from referral partners.
Possible with customization.
Reporting
Built-in reports including:
Referrals
Web leads
Overdue conversations
Proposals status
Complex, customizable reporting for enterprise-level dashboards.
Mobile
Full access to the app on mobile browsers, including Call Mode.
Mobile app and ability to produce custom mobile app.
Lead Generation
Lead Capture Forms
Dead simple. See who has interacted with Lead Magnets and Proposals, when.
Rules-based Lead Scoring (requires professional edition or above.)
Web visit notification
Mimiran does not track your web visitors.
Cookie-based tracking.
Call to Action Buttons displayed instead of form on page
Requires $9600/year Professional plan
Behavioral prompts for form (time on page, scrolling, exit intent)
Mobile-friendly Lead Magnets
Lead Magnet read/interaction notification
Embed video in Lead Magnets
Embed forms in Lead Magnets
Email Marketing
Mimiran integrates with MailChimp, or use your favorite email tool
Social Media publishing tools
Web hosting
Mimiran integrates with your existing website. I don’t recommend tying your website directly to your CRM provider, but some people like that notion.
Proposals and E-Signature
Quotes
Proposal templates, offering catalogs
Proposals with multiple options, embedded video, e-signature
View notifications for when prospects read your quotes, proposals, contracts, NDAs, etc.
E-signature
Requires $9600/year Professional plan, for 10 signatures per user per month.
Enterprise Features
Email Marketing Automation
Salesforce Integration
Multilingual Content
Video Hosting
Customized Reporting
Summary
Support and success
Free customized setup.
Online and phone support.
Paid training and customization.
Phone support starting with Professional plan at $9600/year
Price for you, a partner, and a virtual assistant
$99/month or
$999/year
(Plans start at $49/month)
See simple pricing.
No monthly plan
Professional Plan starts at $9600/year.
Free plan available but with limits.
Complexity and power
When you need something simple and reliable.
When you need the most power and customization possible.
