Traditional CRMs help the VP of Sales keep tabs on the sales team, instead of helping independent consultants create and nurture relationships.
But what if you’re the VP of Sales?
And the sales rep?
And the VP of Marketing?
And the marketing analyst?
All in your “spare” time…
You don’t want to deal with the tedium of a traditional CRM.
But your spreadsheet is at (past?) the breaking point, and you need other capabilities that traditional CRMs don’t offer.