If you think you can only get business from word-of-mouth, you are missing out on most of your market. (Unfortunately, I know about this all too well.)
Your website has one job: to get you leads.
It’s fine to have a “Subscribe to our Newsletter” or “Schedule a Consultation” button. But most visitor are not ready for that.
So don’t market– teach.
Offer a compelling “Lead Magnet” that helps your ideal client with an important problem you can help them solve.
There are lots of ways to do this technologically, but only one designed to help you handle a relatively low number of very high value leads, while you’re busy running your practice.