Monthly Archives: February 2009

What if you create value and no one perceives it?

If a tree falls in the woods and no one hears it, does it make a sound? If your offering has value that customers don’t perceive, can you charge for it? Price is limited by perceived differential value. So if … Read More

More on risk measurement– recency bias

Measuring risk is a critical, yet impossible task. How can we act effectively without understanding the risk? How can we see the future? Or, what is the right balance between educated estimates of risk and potential benefit? These questions are … Read More