November 2019 - Mimiran

Monthly Archives: November 2019

Red Yellow Green Copy Critique Technique

The red/yellow/green copy critique: improve your copy in 15 minutes

Writing copy can be hard and frustrating. Like anything else, getting good takes practice. But here’s a simple exercise you can do in 15 minutes that will have a dramatic impact on your copywriting. I call it the “red-yellow-green” copy … Read More

sales training doesn't work tomato hammer

Why Sales Training Doesn’t Work (for You)

What do you do when you start your own business and realize that you have actually do sales (and marketing)? That being invited on technical sales calls or the occasional account review is not the same thing as running the … Read More

Client Intake Forms

Client Intake Forms let you bring on new clients and (dis)qualify prospects faster. The traditional client intake form is a printed PDF on a clipboard– think doctor’s office. This works, but it’s slow, requires lots of data reentry, it’s often … Read More