If you’ve ever been in a Zoom networking meeting where attendees post contact info in the chat, and the host reminds everyone to save the chat, and you actually remember to do that, but the then file disappears somewhere in … Read More
sales
Why “Sales” Sucks for Solo Consultants, and Trying to Fix It Just Makes It Worse
We’ve all experienced the attack of the aggressive salesman, chasing us across the car lot, shoving a business card at us while we’re just trying to grab a drink, calling and emailing incessantly, trying to wear down our resistance until … Read More
AI for Solo Consultants: Your Intern, not Your Replacement
There’s a lot of talk about AI replacing and transforming jobs, which has some kernels of truth alongside a whole lot of AI-hype. It’s hard to throw an AI-generated rock without hitting a newly minted “AI Expert” or “AI Strategist”. … Read More
Selling a Porsche to a Honda Buyer
“It’s even smaller than I pictured, but I guess I can make it work. How much is it?” “$195,000.” “What? But the Honda I’m looking at is $30,000.” “Well, that’s a very different vehicle.” “I know. It has more room, … Read More
Who should I talk to next?
It’s one of the big dilemmas– we know we need to do a better job of following-up, but with limited time and limited energy, how do we know who to follow up with? I know I’ve spent hours staring at … Read More
You don’t have time for bad referrals
One of the more interesting points from last week’s webinar on Scheduling for Busy Solopreneurs was just how much time it takes to deal with referrals. We looked at a couple of hypothetical scenarios– one produced $75K in revenue with … Read More
It’s about time– scheduling for business solopreneurs
We all get the same 24 hours each day, etc, etc. You know the sayings… Unfortunately, most of these sayings come with the message about how we need to do more with those 24 hours. We are running faster and … Read More
When someone ghosts you…
“What do you do when someone ghosts you?”, someone asked me recently, as I was talking about the importance of having lots of conversations. Unfortunately, this will happen. Every few years, I have a meeting set up (often by the … Read More
Are you selling to hermits?
You’ve developed history’s most compelling offer for hermits. You’re so excited. It’s going to improve hermits lives. It’s going to make you lots of money. There are just 2 problems: Don’t sell to hermits. Do you know where and how … Read More
Why most consultants need fewer leads
The number one complaint I hear from solo consultants is that they need more leads– whether from their website, referrals, ads, speaking, etc. Who wouldn’t want more leads? The problem with focusing on quantity is that you create more (unpaid) … Read More