Ahmed Munawar, host of the Forecast podcast for consultants, invited me on to discuss how to use Lead Magnets to convert visitors into clients. How to Create a Lead Magnet that Converts with Reuben Swartz
Small Business Owner
2018 Sales and Marketing Pipeline Planning
We’ve all done our 2018 sales and marketing pipeline planning already, right? He he. If you’re a bit behind, like some people I’ve heard about, you can use this quick pipeline planner to get a sense of how many leads … Read More
How to Exponentially Increase the Value of Your Content (With a Robot and an Octopus)
“Content Marketing” is all the rage these days, and with good reason. Rather than the traditional approach of filling web pages with meaningless corporate jargon about how awesome you are, why not provide some actual value to the visitor, right? … Read More
The Real Killer App (and Why Apple Will Build It)
The personal computer has become quite personal indeed. It not only sits in our pockets and commands our attention hundreds of times a day, it talks about us with other computers, sometimes behind our back. The stream of notifications and … Read More
Referrals in the Internet Age… Let Me Introduce You
Referrals are the best leads. That’s why some of our favorite words to hear as business owners are, “let me introduce you to someone who might need your help.” Depending on who you ask, they are 2x, 5x, or infinitely … Read More
ROI Calculators
Now you can embed ROI calculators in your lead magnets (or proposals). ROI Calculators are popular online because they promise to help your prospects discover just how valuable your offerings are. However, this promise is often unrealized because: Online calculators … Read More
Will the end of the movie business end your business?
In my last post, I made the seemingly preposterous claim that every business is a media business. Some people agreed, some people disagreed, but the hypothesis definitely caught people’s attention. So, it might be worth asking, what’s happening with the … Read More
Sending Holiday Cards to Your Customers
One of my customers had a great suggestion recently about using Mimiran to help send holiday cards to customers. This customer includes their customers’ billing address on the proposal, so that information is already in Mimiran. By exporting the contact … Read More
Zombie Deals: the obstacle to sales that you have hidden in plain sight
We have enough obstacles to sales but we often add big obstacles without meaning to. I’m talking about the undead, “zombie deals” in your pipeline. They never close and they never die, but you spend lots of time and energy … Read More
Election 2016: How not to make decisions
Regardless of who you voted for, or who you want to win, America has a terrible way of selecting a new leader. Some of this is inevitable in an organization with over 300,000,000 people. Some of it is a vestige … Read More