Apple Promises To Fix Glitches In Map Software By Rearranging Earth’s Geography Pretty funny. I use Google Maps by default, and even have Fantastical set to open location in Google Maps. However, yesterday Google sent me to the wrong location … Read More
Monthly Archives: April 2014
Your Prospects’ Favorite Radio Station: WSIC
I’m stealing this from Wendy Weiss (@WendyWeiss on Twitter), who says her prospects’ favorite station is WIIFM(*). My prospects listen to WSIC. (Why should I care?) Your proposal brags about your awesome product features? Sorry, wasn’t paying attention. Was listening … Read More
Does Your Sales Proposal Have a Great Villain?
A good proposal is a story, and great stories need strong villains. Villains provide an emotional push to the story beyond numbers in a spreadsheet. No matter how much ROI is involved, or how logical the CFO is, organizations rarely move … Read More
Streamlined Copying of Quotes for Proposal Templates
Creating a proposal from a template copies any quotes from the template to the new proposal. This makes it really fast to have your proposal ready to go. Except for one thing. Mimiran would prepend “Copy of ” to the … Read More
Saying Nothing, Beautifully
A great video made the rounds recently, depicting a “Generic Brand Video” ad. If you haven’t seen it yet, take the 3 minutes… … then think about how so many sales proposals are the written equivalent of this meaningless gloss. … Read More
Top 3 Sales Proposal Myths, Busted
1. The Economic Buyer Is Very Busy You might think the executive who can approve your proposal is really busy, with barely enough time to read your proposal, let alone understand it, but nothing could be further from the truth. … Read More