We get a lot of queries from companies who say “our product/service/gizmo is so much better than the competition’s, but our customers don’t perceive it. How do we get them to see the value?” It’s a great question. The “envelope” … Read More
Monthly Archives: July 2008
Webinar: 4 Ways to Accelerate SaaS Revenue
Next week I’ll be the guest speaker as part of an interesting webinar on accelerating SaaS (Software as a Service) revenue. Customer segmentation and pricing are critical components to doing this successfully. Register, or read on for more information. 4 … Read More
You Don’t Have a Supply Problem, You Have a Pricing Problem
This is one of my favorite maxims for companies that say they can’t keep up with business. (Granted, it’s a great problem to have.) Seth Godin phrases it slightly differently, writing “scarcity is a choice” in a great post on … Read More
An Innovative Way to Sell $50 T-Shirts
Here’s an interesting pricing model for t-shirts. 200nipples (yes, even the name is, umm, remarkable) sells limited edition runs of 100 tshirts. The first shirt costs $1, the second $2, all the way up to $100. This has the nice … Read More
Experimental Economics: Finding Millions of Dollars in the Haystack
Wired recently ran a story on Experimental Economists, who model complex scenarios and attempt to optimize outcomes for large companies and government agencies. My reaction to the story was “wow– that’s what Mimiran does all the time, we just didn’t … Read More
The Psychology of Price Increases
In last week’s post How to Raise Prices, I referenced two interesting articles on techniques for raising prices, and also suggested using unbundling to differentiate between customers who want maximum value and customers who want minimum price. Today, let’s look … Read More