This is one of my favorite maxims for companies that say they can’t keep up with business. (Granted, it’s a great problem to have.) Seth Godin phrases it slightly differently, writing “scarcity is a choice” in a great post on Apple’s poor handling of scarcity around the launch of iPhone 3G. The basic gist is that when companies do face scarcity, they often try to be “fair” and end up annoying everyone and leaving a lot of money on the table. Seth offers some creative alternatives, living up to his maxim that “there’s no such thing as price pressure.

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