Silicon Valley legend Marc Andreessen (@pmarca) was on Tim Ferriss’s (@TimFerriss) podcast recently, and Tim always asks his guests what they would put on a billboard. Marc said two words: “I’ve got one, I’ve actually thought about hiring a skywriter to … Read More
Price competition can seem scary, but many of the wounds are self-inflicted. While that sounds discouraging, it’s actually good, because it means you can take control of them, avoid them, and win deals at better price points. Pricing is the … Read More
When we think about price, we often get wrapped up in the number, in the math. But the same number in different contexts, presented different ways, can mean different things, and lead to very different sales outcomes. Next week in … Read More
I’ll be doing a one day workshop for the Professional Pricing Society at their Spring Conference in Dallas on May 6. This workshop is about how you can’t just focus on the number in your pricing sheet, proposal, or negotiation. … Read More
I guess they expect their target market to have poor math skills (perhaps aided and abetted by consumption of the product).