When we think about price, we often get wrapped up in the number, in the math. But the same number in different contexts, presented different ways, can mean different things, and lead to very different sales outcomes.

Next week in Dallas, I’ll be leading a workshop for the Professional Pricing Society on how to position pricing.

This workshop will be an intensive day of creative thinking about B2B value, pricing, and product positioning. We will use case studies and group and individual exercises that you can apply to your business. As a participant in this workshop, you will find how to unlock the potential value in your business to generate more profit for your organization and generate more meaning in your pricing strategies.

If you’d like an intensive day of thinking about value selling, and creating a workbook you can take with you to boost your sales (and profits), come join me in Dallas on May 6. (Register here.)

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