Will the end of the movie business end your business?

In my last post, I made the seemingly preposterous claim that every business is a media business. Some people agreed, some people disagreed, but the hypothesis definitely caught people’s attention. So, it might be worth asking, what’s happening with the … Read More

The Hardest Advice to Follow

Is usually your own. Last week I wrote about how to multiply the value of your content, because this is a problem I face along with many of you. I knew I needed to do a better job with this. … Read More

multiply the value of your content

How to Multiply the Value of Your Content

Great content is great. It’s also really hard to produce and who has time for that, anyway? You can take a page from Oprah’s book and multiply the value of your content creation efforts by spreading their impact, or repurposing. … Read More

making it hard to talk to prospects-- how to avoid sales conversations

Off to See the Wizard: Do you hate talking to prospects?

When prospects visit your site and ask you to engage with them, do you make it hard? Do you act like you hate talking to prospects? (If you haven’t seen it, yet, you may want to check the last post … Read More

Landing Page Grader: Free Consulting Page Review

I’ve talked before about why most consulting websites are terrible. (Sad, true, and I’ve been guilty of it all– that’s how I know.) So I wanted to offer people a simple, easy, free landing page grader to help fix some … Read More

Star Wars Death Star Proposal

The Force Awakens- the Real business Lesson of Star Wars

You may have heard a new Star Wars movie is coming out. I think it’s some kind of indy documentary about the Reagan-era missile defense system. Who are we kidding? It’s Star Wars. With JJ Abrams, so we hope it … Read More

Why AdWords Aren’t Working for You: Your Website is Closed

Google’s AdWords platform is the most powerful, effective advertising platform ever. Entire businesses rise and fall based on their ability to optimize customer acquisition costs through AdWords. AdWords is especially powerful when visitors can buy right away. If you sell … Read More