lead generation Archives - Mimiran

lead generation

Consulting Positioning Easy vs Hard

Ways to define your ideal consulting client

If you don’t know who your ideal consulting clients are, how will you work with them? Not knowing your ideal client profile, and not therefore not being able to position yourself and your services to your ideal client, is the … Read More

Food Restaurant

What kind of restaurant is your consulting business?

What kind of question is that, anyway? Like a restaurant, you want to attract clients/patrons who will enjoy the experience, come back for more, and refer friends. You also may have to deal with people who peruse the menu and … Read More

Are we having fun yet?

As consultants, project work is usually fun (at least if you have the right clients), but business development can seem like a slog, or even, as I thought of it, a “necessary evil”. But if you’re not having fun with … Read More

How many seconds?

How many seconds does a visitor take on your site to figure out if they belong? If they are part of your tribe? If your offering is what they need? On mobile? Do visitors have to scroll to figure this … Read More

Lead Links: Get leads without dealing with your website

Your website has one job: to get you leads. But you may not be a webmaster, and your webmaster may have just left for Costa Rica for the year. What to do? With Lead Links, you can now let Mimiran … Read More

Client Pre-Meeting Questionnaire

Before you schedule a consultation with potential clients, do you ask for some upfront information? I have, but not as systemically as I should. I want it to be short and sweet, not overly burdensome, but enough to give a … Read More

Introvert's Edge Guide to Networking

The Introvert’s Edge to Networking

If there was something I hated more than “selling”, it was probably “networking”. Now, Matthew Pollard, author of The Introvert’s Edge: How the Quiet and Shy Can Outsell Anyone, is back with a new book, The Introvert’s Edge to Networking. … Read More

The most valuable page on your consulting website?

What’s the most valuable page on your consulting website? And how would you know? Wouldn’t it be nice to know which pages convert visitors to leads who go on to buy your services, and how much they buy? Now you … Read More

stand out with positioning

Consulting Positioning: 4 techniques to nail your niche

Positioning your consulting practice is perhaps the most critical sales and marketing decision you can make, but it’s also hard, so a lot of consultants don’t really do a great job with it. This leads them to struggle unnecessarily. Why … Read More

As a consultant, are you a business owner or a subcontractor?

The phone rings and you can see the name of your client. What’s the feeling in your gut? Is it, “oh, great, I’m looking forward to talking to so-and-son”? Or is it, “not again, this so-and-so is draining the life … Read More