Monthly Archives: September 2017

Don't sell the operating room

Don’t Sell the Operating Room

You’re all ready for your big surgery. A nurse takes you into the operating room. All the surgical tools are laid out, but there’s no one else there. The nurse says, “knock yourself out, and good luck.” That would be … Read More

All the customer cares about is price!

Have you spent months carefully developing an opportunity, invested hours in creating a polished proposal, only to have the prospect tell you that they went with a cheaper option? We’ve all been there. It’s frustrating and we might gripe, “they … Read More