website

Make sure your website is accurate.

The biggest lie on most indie consulting websites

Naturally, Jonathan Stark has summed it up better than I ever could. Check out more consulting comics (and lots of other consulting wisdom) on Jonathan’s site. Also make sure you listen to his interview on Sales for Nerds about ditching … Read More

Mimiran CRM: positioning as a lever to make sales and marketing easier for consultants and coaches

Positioning is a lever for consultants to make sales and marketing easier

Levers are one of the basic machines you may have learned about way back in high school physics. Or, if you go back even further, the see-saw on the playground provides a visceral appreciation of leverage. If you sit further … Read More

Simple 2 Step Process for getting consulting clients it's not quantum mechanics

The secret 2 step sales process to get consulting clients: it’s not quantum mechanics!

Some consultants, especially when they are uncomfortable with the sales and marketing side of running their own practice, have a tendency to make sales more complicated than necessary. They buy lots of books, take classes, implement enterprise-level CRMs, etc. (So … Read More

Generate Compelling Consulting Content from Conversations

A lot of consultants are very on board with the theory of creating compelling content for their ideal consulting clients to attract those folks online (and turn them into leads and conversations with lead magnets). But sometimes it’s hard to … Read More

Don't use AI to be less human

Use AI to make you more human, not less

A lot of excitement about AI for consultants is about creating content and trying to automate relationships. But speaking (out loud or in written form) is not the same as communicating. And communicating is not the same as connecting. If … Read More

Solo consultant as sales manager

As a solo consultant, you’re a sales manager (are you a good one?)

“I can’t be a sales manager! I’m a solo consultant, it’s right there in the name! I barely sell myself! I get almost all my business from referrals!” That’s the paradox. Those referral partners are your sales team. Do you … Read More

What’s your Provocative Perspective?

Jay Kingley recently came on Sales for Nerds to talk about optimizing referability, the 3 levels of marketing, and how a Provocative Perspective helps cut through the noise and the time wasters to bring the right people into your orbit. … Read More

As a solo consultant, you don’t have time for a wide sales and marketing funnel

If you’re worried about where and when you’ll find your next client, the natural reaction is to look in more places– to go broader, and create a wider sales and marketing funnel. Unfortunately, this is like the snowboarder who starts … Read More

Have you tapped into your most powerful marketing asset?

No matter what you have to say about your services, you can never compete with your most powerful marketing asset– your clients’ own stories, in the form of case studies or testimonials. Are you using this asset? Does your website … Read More

Consulting positioning math

As a consultant, nailing your niche is hard, but consulting positioning math can make it easier. I think we’re wired by evolution to fear “scarcity”, even when it’s not “rational” for us to do so. We seem to hate niching … Read More