A lot of consultants are very on board with the theory of creating compelling content for their ideal consulting clients to attract those folks online (and turn them into leads and conversations with lead magnets). But sometimes it’s hard to … Read More
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Use AI to make you more human, not less
A lot of excitement about AI for consultants is about creating content and trying to automate relationships. But speaking (out loud or in written form) is not the same as communicating. And communicating is not the same as connecting. If … Read More
As a solo consultant, you’re a sales manager (are you a good one?)
“I can’t be a sales manager! I’m a solo consultant, it’s right there in the name! I barely sell myself! I get almost all my business from referrals!” That’s the paradox. Those referral partners are your sales team. Do you … Read More
What’s your Provocative Perspective?
Jay Kingley recently came on Sales for Nerds to talk about optimizing referability, the 3 levels of marketing, and how a Provocative Perspective helps cut through the noise and the time wasters to bring the right people into your orbit. … Read More
As a solo consultant, you don’t have time for a wide sales and marketing funnel
If you’re worried about where and when you’ll find your next client, the natural reaction is to look in more places– to go broader, and create a wider sales and marketing funnel. Unfortunately, this is like the snowboarder who starts … Read More
Have you tapped into your most powerful marketing asset?
No matter what you have to say about your services, you can never compete with your most powerful marketing asset– your clients’ own stories, in the form of case studies or testimonials. Are you using this asset? Does your website … Read More
Consulting positioning math
As a consultant, nailing your niche is hard, but consulting positioning math can make it easier. I think we’re wired by evolution to fear “scarcity”, even when it’s not “rational” for us to do so. We seem to hate niching … Read More
Make Your Website More Effective in 5 minutes
Do people know if they’re in the right spot when they come to your home page? “Well, yes. It says right here I help fix business problems. If they’ve got a business, they certainly have problems, and then they know … Read More
Convert Consulting Visitors to Leads and Conversations
Your consulting website has one job: to get you leads. But once you have those leads, it’s your job to have a conversation to see if and how you can help the lead. We looked into having a Call to … Read More
Ways to define your ideal consulting client
If you don’t know who your ideal consulting clients are, how will you work with them? Not knowing your ideal client profile, and not therefore not being able to position yourself and your services to your ideal client, is the … Read More