As a consultant, nailing your niche is hard, but consulting positioning math can make it easier. I think we’re wired by evolution to fear “scarcity”, even when it’s not “rational” for us to do so. We seem to hate niching … Read More
website
Make Your Website More Effective in 5 minutes
Do people know if they’re in the right spot when they come to your home page? “Well, yes. It says right here I help fix business problems. If they’ve got a business, they certainly have problems, and then they know … Read More
Convert Consulting Visitors to Leads and Conversations
Your consulting website has one job: to get you leads. But once you have those leads, it’s your job to have a conversation to see if and how you can help the lead. We looked into having a Call to … Read More
Ways to define your ideal consulting client
If you don’t know who your ideal consulting clients are, how will you work with them? Not knowing your ideal client profile, and not therefore not being able to position yourself and your services to your ideal client, is the … Read More
What kind of restaurant is your consulting business?
What kind of question is that, anyway? Like a restaurant, you want to attract clients/patrons who will enjoy the experience, come back for more, and refer friends. You also may have to deal with people who peruse the menu and … Read More
How many seconds?
How many seconds does a visitor take on your site to figure out if they belong? If they are part of your tribe? If your offering is what they need? On mobile? Do visitors have to scroll to figure this … Read More
Lead Links: Get leads without dealing with your website
Your website has one job: to get you leads. But you may not be a webmaster, and your webmaster may have just left for Costa Rica for the year. What to do? With Lead Links, you can now let Mimiran … Read More
Client Pre-Meeting Questionnaire
Before you schedule a consultation with potential clients, do you ask for some upfront information? I have, but not as systemically as I should. I want it to be short and sweet, not overly burdensome, but enough to give a … Read More
passing the bar test for positioning
What do you say when people ask what you do? In person? On your website? On LinkedIn? When you’re talking to your friends? What do your clients say you do for them? Is your answer consistent and authentic? For many … Read More