Nail Your Marketing Message

Who do you help? What’s different about your approach? How can you get this message to resonate with your audience? Try this simple “Mad Libs” style marketing message generator. Just plug in values in the blanks. Play around. See if … Read More

Pricing pressure? It could be your proposal

I’ve heard a lot of people complain about how their market is getting commoditized and how there’s no way to achieve good price points. What happens when we look at the proposals the sales teams are sending out? They’re terrible. … Read More

Raise Prices, Marc Andreesen, Reuben Swartz

“Raise Prices” Marc Andreessen says you should

Silicon Valley legend Marc Andreessen (@pmarca) was on Tim Ferriss’s (@TimFerriss) podcast recently, and Tim always asks his guests what they would put on a billboard. Marc said two words: “I’ve got one, I’ve actually thought about hiring a skywriter to … Read More

Don’t limit yourself on price

If you’re reading this blog, you probably know the dramatic profit impact of small price improvements.  (For a company running at 10% net margin, a 1% price improvement increases profit by 10%.)  Yet even when companies want to improve pricing … Read More

SaaS University: Maximizing SaaS Revenue

If you’re in the software industry, don’t miss SaaS University in Dallas, January 26-28. With over 30 sessions, this event provides the best opportunity for folks in the SaaS community to learn, share, and network. Get early bird pricing through … Read More

Change the world $27 at a time

I’ve never done this before, but today I’m going to plug the Grameen Foundation‘s “$27 on the 27th” campaign. For those of you who don’t know, the Grameen Foundation is a microlending institution that helps poor women in developing countries … Read More

Six Sigma Pricing: Improving Pricing Operations to Increase Profits

Six Sigma Pricing: Improving Pricing Operations to Increase Profitsby ManMohan S. Sodhi and Navdeep S. Sodhi288 pages If your company negotiates prices, you need to read this book. The authors provide a welcome operational complement to the much broader literature … Read More

Webinar Recording Available

We mentioned earlier that we were about to do a webinar on Effective Pricing and Value Capture, as part of the FeaturePlan webinar series. The recorded versions (Flash and mp3) are now available online. Oh, and it’s also dugg on … Read More

Webinar on Effective Pricing and Value Capture

On Wednesday, January 24, I’ll be presenting a webinar on Effective Pricing and Value Capture at 12 noon EST. If you don’t make it live, we will make a recording available later (we’ll post a link here). Effective Pricing and … Read More

Just returned from PPS conference

The Professional Pricing Society Spring Conference in San Francisco was last week. About 450 pricing people were there. I’ve never been to a Star Trek convention, but I’d guess they’re similar in their aggregation of people who care passionately about … Read More