AI

AI to make adding contacts easier

AI is the big buzzword, and advances have made it so anyone can get an always on-call, always patient intern. (Here are a few ways I use ChatGPT to help me get contact info into Mimiran.) Now you can paste … Read More

Sales and marketing automation vs. organization

There are lots of tools for sales and marketing automation, some quite powerful and effective, in the appropriate situation. But all of these tools will fail if you need to have real relationships and you try to “outsource” your side … Read More

Create a client referral engine for your consulting business.

If you rely on referrals, what’s your referral strategy?

For years, I relied on referrals, but I wasn’t intentional about it– I didn’t have a referral strategy. I just hoped I’d get a good referral. And even if I didn’t get a good referral, I felt obliged to pursue … Read More

Mimiran CRM: positioning as a lever to make sales and marketing easier for consultants and coaches

Positioning is a lever for consultants to make sales and marketing easier

Levers are one of the basic machines you may have learned about way back in high school physics. Or, if you go back even further, the see-saw on the playground provides a visceral appreciation of leverage. If you sit further … Read More

Generate Compelling Consulting Content from Conversations

A lot of consultants are very on board with the theory of creating compelling content for their ideal consulting clients to attract those folks online (and turn them into leads and conversations with lead magnets). But sometimes it’s hard to … Read More

Don't use AI to be less human

Use AI to make you more human, not less

A lot of excitement about AI for consultants is about creating content and trying to automate relationships. But speaking (out loud or in written form) is not the same as communicating. And communicating is not the same as connecting. If … Read More