October 2007 - Mimiran

Monthly Archives: October 2007

Giving away the year’s biggest pricing mistake

Mimiran has a booth at the Professional Pricing Society Fall Conference in Orlando. We’re giving away a Nintendo Wii in a promotion, which means we’re arguably giving away the year’s biggest pricing mistake. (Of course, you could argue that this … Read More

Six Sigma Pricing: Improving Pricing Operations to Increase Profits

Six Sigma Pricing: Improving Pricing Operations to Increase Profitsby ManMohan S. Sodhi and Navdeep S. Sodhi288 pages If your company negotiates prices, you need to read this book. The authors provide a welcome operational complement to the much broader literature … Read More

Promotion Addiction

One of the challenges of using promotions effectively is that the more successful they seem initially, the more detrimental they can be over the long run. The reason is that the condition buyers to wait for promotions. Instead of drawing … Read More

Colbert offers a special promotion

How to do volume discounts profitably.