value pricing

Apple Watch, Value, Price, and Frame of Reference

John Gruber has an in-depth piece about Apple Watch over on DaringFireball. It’s well thought-out, but what’s particularly interesting is his guess at the prices of the three different tiers. Apple announced that the watch would start at $349, which … Read More

These guys know who to charge extra

I guess they expect their target market to have poor math skills (perhaps aided and abetted by consumption of the product).

Premium Pricing Gives You Much More Freedom

3 Reasons to Improve the Way You Price Your Services

A lot of consultants, designers and other service providers ask me about pricing. They usually start by saying that larger competitors are charging $X, say $200/hr, so they feel they should be cheaper, say $125/hr. “Is this right?”, they ask. … Read More

Restaurant Pricing– Food for Thought

(Guest post by Peter Maniscalo.) My wife and I recently visited one of our favorite local restaurants (a “Bar & Grill” as it’s called).  We’ve been loyal customers for several years.  It’s a nice place, always busy with good food, service, atmosphere … Read More

2 Sentence Pricing Advice for Small Business Owners

1. Be better, not cheaper. If someone in your market doesn’t think you’re better, you’re a commodity and have no pricing power. If you’re small, you probably have less costing power than the your larger competitors. Commodity pricing + uncompetitive … Read More

The Value of Time for SMB Owners

People often start a business to pursue a passion and to have more control over their lives. Unfortunately, the business often ends up taking control instead. The owner has less time with family, rather than more, and even when not … Read More

You’re Not Getting Enough Price Objections

Many business owners and sales reps hate price objections.  They view price objections as some kind of faux pas that they should have avoided, an awkward situation, best resolved quickly (and often with huge damage to profits).  Do you like … Read More

Pricing Battle Plan for Services

Last week, we looked at how preparing a pricing battle plan increases your sales and profits while decreasing your stress.  This week, let’s look at another example, a service business with about 10 professionals.  To protect the guilty, we’ll call … Read More

What’s your pricing battle plan?

How many businesses build a cool product, then figure out what to charge for it?  How many companies decide what to quote on a proposal after they’ve written the proposal?  If you make your pricing decisions then, you are at … Read More

Amazon Enters the Tablet War for Real, and at $199

As expected, Amazon this week launched a new media tablet, the Kindle Fire, at a $199 price point. This immediately started the debate about whether the Kindle Fire was an iPad killer. Indeed, this debate overshadowed the overhaul of the … Read More