Monthly Archives: June 2011

To Groupon or Not to Groupon?

Groupon has taken the local deal market by storm, growing quickly to $2B in revenue (depending on how you define “revenue”).  The local deals company has also created massive buzz and is now preparing for one of the largest IPOs … Read More

Real vs. Perceived Value

If your maximum price is determined by the perceived differential value of your offering, how do you know what value customers perceive.  Many of them won’t tell you, especially if they think you’ll use that information to jack up the … Read More

3 Ways for Small Business to Price, Which Way is Right?

As a small business owner, you don’t have big pricing departments or teams of PhDs with fancy algorithms to set prices.  Pricing is often the last thing you want to think about (we’ll talk about why this is a big … Read More

First step in running a profitable business: don’t be scared of making money

In my line of work, I encounter a lot of small business owners who set their prices by copying the “going price” in “the market” or by sticking their fingers in the wind.  This is unfortunate, but fixable.  What really … Read More