To get you leads. That’s it. Everything else is just for fun. (A polite way of saying “vanity metrics” or “waste of time”.) Even if you don’t get any leads directly from your consulting website (often a self-fulfilling prophecy), people … Read More
customer segmentation
![](https://www.mimiran.com/wp-content/uploads/2024/04/Positioning-as-a-lever-2.png)
When does a solo consultant need a CRM?
I get this question a lot, sometimes from folks just starting out as a consultant, often as a corporate refugee, and sometimes from folks who have been consulting for a while and maybe even tried a fancy CRM that felt … Read More
![Superhero supper connector](https://www.mimiran.com/wp-content/uploads/2024/04/WileE-Magnet.gif)
You don’t have to be superhuman to be a super connector
When I grow up, I want to be like those awesome people who always seem to be putting the right people together– super connectors. I used to think you had to be some kind of extroverted freak who actually enjoyed … Read More
No Referrals, Thanks, We’re All Full
So many consultants and other expert businesses rely on referrals for business development. But you wouldn’t know it. You’d think many of them were trying to avoid referrals. Have you seen folks do any of these: What do to instead?
The 2 Words You Don’t Want in Your Positioning Statement
Your positioning statement, elevator pitch, brand story, whatever you want to call it, should be doing a lot of heavy lifting for you. But there are 2 very short words that always weaken your positioning. (And I know some folks … Read More
![Mimiran CRM: positioning as a lever to make sales and marketing easier for consultants and coaches](https://www.mimiran.com/wp-content/uploads/2024/01/Mimiran-CRM-positioning-lever-sales-marketing.png)
Positioning is a lever for consultants to make sales and marketing easier
Levers are one of the basic machines you may have learned about way back in high school physics. Or, if you go back even further, the see-saw on the playground provides a visceral appreciation of leverage. If you sit further … Read More
![Mimiran Blog: Your Not-to-do List](https://www.mimiran.com/wp-content/uploads/2024/01/Mimiran-Blog-Not-to-do-List.png)
What’s on your Not-to-do List for 2024?
Lots of folks make resolutions to do X, Y, or Z in the New Year. Nothing wrong with that, I say. Except that you might have made similar resolutions last year. And maybe the year before that. And before that. … Read More
![Simple 2 Step Process for getting consulting clients it's not quantum mechanics](https://www.mimiran.com/wp-content/uploads/2023/09/QM-blackboard.png)
The secret 2 step sales process to get consulting clients: it’s not quantum mechanics!
Some consultants, especially when they are uncomfortable with the sales and marketing side of running their own practice, have a tendency to make sales more complicated than necessary. They buy lots of books, take classes, implement enterprise-level CRMs, etc. (So … Read More
![best CRM for solo consultants-- don't choose poorly](https://www.mimiran.com/wp-content/uploads/2023/08/he-chose-poorly.gif)
What’s the best CRM for an independent consultant?
People constantly ask me, “what’s the best CRM for independent consultants?” Actually, they usually don’t even qualify the question that much. They just ask, “what’s the best CRM?” (“CRM” stands for Customer Relationship Management, but most folks use it more … Read More
Generate Compelling Consulting Content from Conversations
A lot of consultants are very on board with the theory of creating compelling content for their ideal consulting clients to attract those folks online (and turn them into leads and conversations with lead magnets). But sometimes it’s hard to … Read More