If you want to run a marathon (I don’t), you need to cover 26.2 miles. That’s hard work and there’s no way around it. But you can hire a coach, join a running group, hydrate well, feed off the crowd … Read More
customer segmentation
Organization vs Automation
“Automation” is one of those buzzwords that’s almost as overused as “AI” (and sometimes people put those buzzwords together). Automation promises massive scalability, and getting us out of a lot of the stuff we don’t want to do (like talk … Read More
Solopreneur Summertime Sadness
Summer puts solopreneurship into stark relief. You want to enjoy some well-earned vacation, be present with your kids and keep up with work, while your clients and prospects balance their schedules. I would like to tell you that I have … Read More
Want more/better referrals?
Are you crystal clear about your exact *ideal* client? (If not, try the “Nail Your Niche” tool.) Do you talk to your referral partners? Do you know who they are? (Mimiran helps you track and have the conversations.) Do you … Read More
Destroying Trust out of the Gate
I’m apparently at an age where my LinkedIn feed is full of sponsored posts with images of buff men exercising, assuring me that “The average male in the USA lives to 74 Years Old. That means you are middle aged … Read More
Using a CRM for effective networking
Traditionally, CRMs are for a VP of sales tracking the sales team’s efforts to push deals through a pipeline by the end of the quarter. They don’t have much to say about networking and referrals. But if you get most … Read More
Pivots vs Tweaks
Solo consultants often suffer from feast-or-famine cycles, and even if you manage to smooth things out, there’s always some up and down that makes you consider adjusting. But when you’re really busy, it’s hard to make the tweaks to incorporate … Read More
Turn “Zoom Networking” into a Useful Referral Network
If you’ve ever been in a Zoom networking meeting where attendees post contact info in the chat, and the host reminds everyone to save the chat, and you actually remember to do that, but the then file disappears somewhere in … Read More
Why Your Consulting Lead Magnet Doesn’t Convert
You’ve finally created your lead magnet, put it on your site, and you’re excited to sit back and let the money roll in. And… crickets. Why didn’t it work? There are lots of reasons your lead magnet doesn’t convert, of … Read More
Zoom Networking, the Fortune is in the Follow-up
Zoom networking followup (or lack thereof) is the most essential task if you want to make Zoom networking effective. You could spend your whole week in Zoom networking meetings and never move your business forward if you don’t have good … Read More