Word of Mouth Marketing Michael Katz Blue Penguin Development

Are you maximizing word of mouth and referrals?

Referrals are awesome, right? Just because I’m a big fan of “growing beyond word of mouth”, doesn’t mean I hate referrals. On the contrary, I love referral business. When I did consulting, all my business was word of mouth. (And … Read More

How do you stay in touch with your network?

This question has been piquing my interest a lot lately. There’s just not enough time to stay in touch with family, friends, colleagues, clients, prospects, and acquaintances with the frequency and depth that I’d like. Sporadically, I make a pass … Read More

2018 Pipeline Planning

2018 Sales and Marketing Pipeline Planning

We’ve all done our 2018 sales and marketing pipeline planning already, right? He he. If you’re a bit behind, like some people I’ve heard about, you can use this quick pipeline planner to get a sense of how many leads … Read More

The Ultimate Guide to Getting More Sales Referrals

We all love sales referrals. They make the easiest sales, the most successful customers, and generally make everyone happy. Last week, we talked about how to make it easy to track referrals not just quantity, but the dollar value of … Read More

Mimiran Referring Contact Sales Referral

Referrals in the Internet Age… Let Me Introduce You

Referrals are the best leads. That’s why some of our favorite words to hear as business owners are, “let me introduce you to someone who might need your help.” Depending on who you ask, they are 2x, 5x, or infinitely … Read More