Monthly Archives: April 2011

The Sorcerer’s Apprentice and the $23 Million Book

I’m a big fan of automating pricing tasks.  Companies spend way too much time on mundane issues like moving pricing information from one system (or spreadsheet) to another, and far too little time really thinking strategically about price and value. … Read More

Value Pricing: When do I have to cut my price?

I was talking with a customer the other day about a new service his company has developed.  It’s innovative and profitable, and they have found ways to reduce a lot of their costs to make it even more profitable.  The … Read More

Price Optimization 101

I get a lot of questions about price optimization, so I just wanted to make it really simple. Write down your costs.  Of course, you won’t know your real costs, so just use estimates, preferably from 2-5 years ago.  These … Read More

Is there a thrift store for content?

Seth Godin has another great post about the price of content (Compared to perfect: the price/value mismatch in content), in which he suggests that “there is no thrift store for content.” In other words, content gets compared to perfect, not … Read More