consulting

Create a Weekly Calendar

If you feel really busy, but by the end of the week you haven’t done the main thing you set out to do on Monday, you may need a weekly calendar. I have to admit, I only started doing this … Read More

How not to connect on LinkedIn

Here’s a recent screenshot of my LinkedIn connection request screen: They’re both using the same spam template. Without accepting either request, I asked who was running their LinkedIn campaigns. (No response yet.) I get a lot of connection requests like … Read More

Mimiran Call Mode

Call Mode: An easier way to make sales calls

Most people don’t really enjoy making sales calls. I’ve found that if I’m doing a good job helping prospects, not just selling them, the conversations are easier, more fun, and more productive. But knowing who to call next can be … Read More

The Maximum Social Network

With the rise of online social networks, it’s easy to quantify our connections. Or so you’d think. How many likes? How many followers? But what does this really mean for human connection? How many connections can you actually have? And … Read More

Making Sales Call Easier

If there’s one overriding theme beyond the Mimiran product, it’s: “automate around Reuben’s weaknesses.” One of those weaknesses is calling people. I’m getting much, much better, but it’s still not my favorite thing, and I’m still behind where I should … Read More

Creating the Right Lead Magnets for each Stage in the Buyer’s Journey

Your buyers’ journey will determine how you should offer Lead Magnets (pieces of content offered in exchange for email and/or other contact information) to lay out stepping stones to make the journey easier. Put the wrong stone in the wrong … Read More

Nail Your Marketing Message

Who do you help? What’s different about your approach? How can you get this message to resonate with your audience? Try this simple “Mad Libs” style marketing message generator. Just plug in values in the blanks. Play around. See if … Read More

Built to Last?

I just got back from Barcelona (lucky me, I know) and, in addition to enjoying lots of Catalonian food (and wine), I also got to think about time in a different way. Partly, this was being unplugged from my computer, … Read More

Mimiran ROI Calculators Video Thumbnail

Convert Blog Posts to Video

The world seems to be moving to video (does this make me an old man for often preferring text?), but creating video content is harder and more time consuming. But if, as I’ve argued, every company is a media company, … Read More

Word of Mouth Marketing Michael Katz Blue Penguin Development

Are you maximizing word of mouth and referrals?

Referrals are awesome, right? Just because I’m a big fan of “growing beyond word of mouth”, doesn’t mean I hate referrals. On the contrary, I love referral business. When I did consulting, all my business was word of mouth. (And … Read More