consulting

LinkedIn Tagline Visibility Estimator

LinkedIn gives you 220 characters for your tagline, and if someone visits your profile, they will see all of those characters. But when you post, comment, or reply to a comment, LinkedIn shows only some of those characters, especially on … Read More

Superhero supper connector

You don’t have to be superhuman to be a super connector

When I grow up, I want to be like those awesome people who always seem to be putting the right people together– super connectors. I used to think you had to be some kind of extroverted freak who actually enjoyed … Read More

No Referrals, Thanks, We’re All Full

So many consultants and other expert businesses rely on referrals for business development. But you wouldn’t know it. You’d think many of them were trying to avoid referrals. Have you seen folks do any of these: What do to instead?

The 2 Words You Don’t Want in Your Positioning Statement

Your positioning statement, elevator pitch, brand story, whatever you want to call it, should be doing a lot of heavy lifting for you. But there are 2 very short words that always weaken your positioning. (And I know some folks … Read More

Make sure your website is accurate.

The biggest lie on most indie consulting websites

Naturally, Jonathan Stark has summed it up better than I ever could. Check out more consulting comics (and lots of other consulting wisdom) on Jonathan’s site. Also make sure you listen to his interview on Sales for Nerds about ditching … Read More

Mimiran CRM: positioning as a lever to make sales and marketing easier for consultants and coaches

Positioning is a lever for consultants to make sales and marketing easier

Levers are one of the basic machines you may have learned about way back in high school physics. Or, if you go back even further, the see-saw on the playground provides a visceral appreciation of leverage. If you sit further … Read More

Mimiran Blog: Your Not-to-do List

What’s on your Not-to-do List for 2024?

Lots of folks make resolutions to do X, Y, or Z in the New Year. Nothing wrong with that, I say. Except that you might have made similar resolutions last year. And maybe the year before that. And before that. … Read More

Simple 2 Step Process for getting consulting clients it's not quantum mechanics

The secret 2 step sales process to get consulting clients: it’s not quantum mechanics!

Some consultants, especially when they are uncomfortable with the sales and marketing side of running their own practice, have a tendency to make sales more complicated than necessary. They buy lots of books, take classes, implement enterprise-level CRMs, etc. (So … Read More

best CRM for solo consultants-- don't choose poorly

What’s the best CRM for an independent consultant?

People constantly ask me, “what’s the best CRM for independent consultants?” Actually, they usually don’t even qualify the question that much. They just ask, “what’s the best CRM?”  (“CRM” stands for Customer Relationship Management, but most folks use it more … Read More

Generate Compelling Consulting Content from Conversations

A lot of consultants are very on board with the theory of creating compelling content for their ideal consulting clients to attract those folks online (and turn them into leads and conversations with lead magnets). But sometimes it’s hard to … Read More