Monthly Archives: August 2011

Selling a Commodity for a Premium Price

How can you charge more for a commodity? Here’s one of my favorite examples. 24 ounces of ketchup at $0.07/oz. Turn that idea on its head. 32 ounces at $0.079/oz.  The price per unit goes up almost 13%.  Not bad … Read More

Let Your Customers Do Your Price Optimization For You

Many small business owners consider pricing some kind of dark voodoo that you can only get right with the appropriate incantations, or access to a pricing consultant who knows the right incantations. At risk of hurting my own business, I’m … Read More