Monthly Archives: March 2010

Be Better, Not Cheaper

Who doesn’t love a bargain?  We all do, and we know our customers do, too.  But that doesn’t mean price is the only thing that’s important.  It becomes the only thing that’s important if everything else is the same. Many … Read More

Is pricing an art or a science?

I get this question a lot.  Sometimes from people who want to think it’s some kind of magic that doesn’t require rigorous analytical thinking, usually from people who want to prove that it’s a science.  Often their desire for proof … Read More