Are you crystal clear about your exact *ideal* client? (If not, try the “Nail Your Niche” tool.) Do you talk to your referral partners? Do you know who they are? (Mimiran helps you track and have the conversations.) Do you … Read More
psychology
The real challenge with follow up
The real challenge with follow up for solo consultants isn’t lack of leads or time (although those can be issues, too). After all, if you had exactly one person to follow up with this week, you could easily make that … Read More
Destroying Trust out of the Gate
I’m apparently at an age where my LinkedIn feed is full of sponsored posts with images of buff men exercising, assuring me that “The average male in the USA lives to 74 Years Old. That means you are middle aged … Read More
Pivots vs Tweaks
Solo consultants often suffer from feast-or-famine cycles, and even if you manage to smooth things out, there’s always some up and down that makes you consider adjusting. But when you’re really busy, it’s hard to make the tweaks to incorporate … Read More
What do you do?
“What do you do?”, is one of the most common questions people ask Americans, especially entrepreneurs. What do you say when someone asks? I attend a lot of networking events where seasoned entrepreneurs act like they have never heard this … Read More
Turn “Zoom Networking” into a Useful Referral Network
If you’ve ever been in a Zoom networking meeting where attendees post contact info in the chat, and the host reminds everyone to save the chat, and you actually remember to do that, but the then file disappears somewhere in … Read More
Does your todo list fit on your calendar?
It’s easy to get a long list of overdue tasks and people to follow up with. When will this happen? Mimiran makes it easy to block off time in your calendar to do batch tasks, like “Follow up with Partners” … Read More
Why “Sales” Sucks for Solo Consultants, and Trying to Fix It Just Makes It Worse
We’ve all experienced the attack of the aggressive salesman, chasing us across the car lot, shoving a business card at us while we’re just trying to grab a drink, calling and emailing incessantly, trying to wear down our resistance until … Read More
If your TODO list keeps growing, it’s no longer a TODO list
It’s an anxiety-producer. Because your time and energy are finite, an ever-growing TODO list means that tasks are piling up faster than you can process, delete, delegate, or complete them. This leads to the paradox of high-stress, high “business”, but … Read More
Selling a Porsche to a Honda Buyer
“It’s even smaller than I pictured, but I guess I can make it work. How much is it?” “$195,000.” “What? But the Honda I’m looking at is $30,000.” “Well, that’s a very different vehicle.” “I know. It has more room, … Read More