To get you leads. That’s it. Everything else is just for fun. (A polite way of saying “vanity metrics” or “waste of time”.) Even if you don’t get any leads directly from your consulting website (often a self-fulfilling prophecy), people … Read More
features
When does a solo consultant need a CRM?
I get this question a lot, sometimes from folks just starting out as a consultant, often as a corporate refugee, and sometimes from folks who have been consulting for a while and maybe even tried a fancy CRM that felt … Read More
You don’t have to be superhuman to be a super connector
When I grow up, I want to be like those awesome people who always seem to be putting the right people together– super connectors. I used to think you had to be some kind of extroverted freak who actually enjoyed … Read More
What’s the best CRM for an independent consultant?
People constantly ask me, “what’s the best CRM for independent consultants?” Actually, they usually don’t even qualify the question that much. They just ask, “what’s the best CRM?” (“CRM” stands for Customer Relationship Management, but most folks use it more … Read More
The (Lack of) Fortune is in the (Lack of) Follow-up
Consulting projects are “considered purchases”, so the (lack of) follow-up is often the determining factor in the purchase decision. The larger the project, the more consideration buyers give (and the more you should give as a consultant– do you really … Read More
Have you tapped into your most powerful marketing asset?
No matter what you have to say about your services, you can never compete with your most powerful marketing asset– your clients’ own stories, in the form of case studies or testimonials. Are you using this asset? Does your website … Read More
Make Your Website More Effective in 5 minutes
Do people know if they’re in the right spot when they come to your home page? “Well, yes. It says right here I help fix business problems. If they’ve got a business, they certainly have problems, and then they know … Read More
Ways to define your ideal consulting client
If you don’t know who your ideal consulting clients are, how will you work with them? Not knowing your ideal client profile, and not therefore not being able to position yourself and your services to your ideal client, is the … Read More
Lead Links: Get leads without dealing with your website
Your website has one job: to get you leads. But you may not be a webmaster, and your webmaster may have just left for Costa Rica for the year. What to do? With Lead Links, you can now let Mimiran … Read More