If you’re reading this blog, you probably know the dramatic profit impact of small price improvements. (For a company running at 10% net margin, a 1% price improvement increases profit by 10%.) Yet even when companies want to improve pricing … Read More
Monthly Archives: August 2010
In Apple Comparison, Dell Leans on Price
Dell has launched a new back-to-school campaign highlighting the lower prices of of Dell laptops compared to Apple. At a high level, this is a great idea. Apple has regained a (the?) leadership position in the educational market, which is … Read More