Word of Mouth Marketing Michael Katz Blue Penguin Development

Are you maximizing word of mouth and referrals?

Referrals are awesome, right? Just because I’m a big fan of “growing beyond word of mouth”, doesn’t mean I hate referrals. On the contrary, I love referral business. When I did consulting, all my business was word of mouth. (And … Read More

Will Amazon Offer Kindle for Free?

Farhad Manjoo had a provocative piece at Slate, predicting that Amazon will soon start giving away Kindle readers. Fellow pricing geek, Rags Srinivasan and I got into a Twitter discussion, with Rags claiming that Manjoo was way off base. Rags … Read More

To Groupon or Not to Groupon?

Groupon has taken the local deal market by storm, growing quickly to $2B in revenue (depending on how you define “revenue”).  The local deals company has also created massive buzz and is now preparing for one of the largest IPOs … Read More

Get a free Sales and Pricing Diagnostic Report

Are you leaving 10% of your profit on the table? Do you know where?This free report provides analysis on your business to help you maximize sales and profit for 2009, including: Where you’re leaving money on the table in negotiations. … Read More

Want to Stimulate the Economy?

If you want to do something to stimulate the economy, hook up small businesses that you like with potential customers. Take a look at Make a Referral Week and pledge your support.

Pricing Lessons from the Detroit Bailout Fiasco

With consumers shunning gas-guzzling SUVs and easy financing gone the way of $1.00/gallon gas, Detroit is in trouble. Some people have called for government intervention. Others have suggested that the best thing to do is allow the big carmakers to … Read More

Not Free! Why $0.00 Is Not the Future of Business

Wired editor-in-chief Chris Anderson recently wrote a provocatively-titled article called Free! Why $0.00 Is the Future of Business. Anderson argues that the economics of computing on the net, where storage and bandwidth costs fall even faster than the cost of … Read More

Giving away the year’s biggest pricing mistake

Mimiran has a booth at the Professional Pricing Society Fall Conference in Orlando. We’re giving away a Nintendo Wii in a promotion, which means we’re arguably giving away the year’s biggest pricing mistake. (Of course, you could argue that this … Read More

Promotion Addiction

One of the challenges of using promotions effectively is that the more successful they seem initially, the more detrimental they can be over the long run. The reason is that the condition buyers to wait for promotions. Instead of drawing … Read More

iPhone Hype Obscures Apple Pricing Strength

If you’re lucky enough to be living under a rock, you may not know that Apple is introducing its iPhone today. Although I had hoped not to be part of the hype onslaught, I have been meaning to write a … Read More