Apple Watch, Value, Price, and Frame of Reference

Sep 17

John Gruber has an in-depth piece about Apple Watch over on DaringFireball. It’s well thought-out, but what’s particularly interesting is his guess at the prices of the three different tiers. Apple announced that the watch would start at $349, which … Continue reading

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Proposal Writing Style: Formality and Clarity

Sep 11

There are two ways to look at writing style: formality and clarity. The formality of the writing, formatting, and imagery will depend on your customers. A professional party planner may promise to “keep the drinks flowing, the music thumping, and … Continue reading

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Defining the Customer’s Commitments in a Proposal

Sep 3

In addition to clearly defining what we are not doing as part of a project (see What You’re Forgetting to Include in Your Proposal), we need to define what we need the customer to do to make the project successful. … Continue reading

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What You’re Forgetting to Include in Your Sales Proposal

Aug 28

In our rush to define all the great things we’re going to do for our customer, we sometimes forget that we can’t do everything on the wish list. Even worse, the customer sometimes forgets this, as well. Even if the … Continue reading

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The Powerful Question Most Sales Reps Forget to Ask

Aug 19

Let’s imagine you run a consulting firm that specializes in helping companies in the widget industry improve sales productivity. Half your business comes from this industry, but you also have clients in other industries, and some of your projects extend … Continue reading

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Why Apple University Has a Course on Communicating Clearly

Aug 13

Before he died, Steve Jobs launched an “Apple University” program to keep the culture of the company strong. Employees can sign up for various courses, most of which are completely shrouded in secrecy. Recently, the New York Times got 3 … Continue reading

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Sales Proposal Buzzword Highlighter Now Live

Aug 2

If you’ve read this blog before, you know how much I hate terrible writing. If not, check out: The Importance of Writing Well, Microsoft CEO Edition How Your High School English Class Is Ruining Your Proposals Don’t Use Jargon, Unless … Continue reading

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Are Your Proposals Like the Baseball Rulebook (or the Tax Code)?

Jul 31

In addition to being very long, the rules of baseball cover scenarios that aren’t all that likely to happen. (This piece in the WSJ cover the 5 strangest rules in baseball.) Why do you need 240 pages of rules for … Continue reading

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5 Sales-Killing Mistakes from Our Attempt to Buy a Car

Jul 29

My wife’s car has been struggling along lately, and it’s finally reached the stage of life support that replacing it is no longer optional. So lastweekend, we went car shopping. We were trying to buy a car. You know who … Continue reading

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Tips for Importing Existing Proposal Content into Mimiran

Jul 24

There are several ways to bring in content from existing proposals and other documents into Mimiran. Copy & Paste You can start by doing a direct copy and paste. This has the advantage of being very easy, but there are … Continue reading

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