This question has been piquing my interest a lot lately. There’s just not enough time to stay in touch with family, friends, colleagues, clients, prospects, and acquaintances with the frequency and depth that I’d like. Sporadically, I make a pass … Read More
marketing
Create Video Testimonials in Less than 2 Hours
Wouldn’t it be great to have a client video testimonial or three on your website? Video testimonials are great, but who has time to create them, or money (and time) to have someone else create one? I don’t know what … Read More
Taxes, Architecture, and Your Business
There’s a fascinating short piece by Kurt Holdstedt at 99PercentInvisible on how taxes and regulations shape the architecture we associate with cities like Paris, Amsterdam, and more. (I also learned that those distinctive Parisian roofs are called “mansard roofs”.) The mansard … Read More
Mimiran MailChimp Integration Setup
Mimiran Support Connect Mimiran to your MailChimp account so new Mimiran leads automatically join your MailChimp List(s). Create MailChimp API Key Navigate to API Keys Log in to your MailChimp account and go to your Account settings > Extras … Read More
How to Exponentially Increase the Value of Your Content (With a Robot and an Octopus)
“Content Marketing” is all the rage these days, and with good reason. Rather than the traditional approach of filling web pages with meaningless corporate jargon about how awesome you are, why not provide some actual value to the visitor, right? … Read More
Referrals in the Internet Age… Let Me Introduce You
Referrals are the best leads. That’s why some of our favorite words to hear as business owners are, “let me introduce you to someone who might need your help.” Depending on who you ask, they are 2x, 5x, or infinitely … Read More
Language Traps
I’ve spent a lot of time on this blog talking about how storytelling is important for sales (and marketing), and particularly the way language helps construct our reality, which means it can also lead us into traps. For example, how … Read More
ROI Calculators
Now you can embed ROI calculators in your lead magnets (or proposals). ROI Calculators are popular online because they promise to help your prospects discover just how valuable your offerings are. However, this promise is often unrealized because: Online calculators … Read More
Will the end of the movie business end your business?
In my last post, I made the seemingly preposterous claim that every business is a media business. Some people agreed, some people disagreed, but the hypothesis definitely caught people’s attention. So, it might be worth asking, what’s happening with the … Read More
The Hardest Advice to Follow
Is usually your own. Last week I wrote about how to multiply the value of your content, because this is a problem I face along with many of you. I knew I needed to do a better job with this. … Read More