Blog – Masonry Sidebar

Want more/better referrals?

Are you crystal clear about your exact *ideal* client? (If not, try the “Nail Your Niche” tool.) Do you talk to your referral partners? Do you know who they are? (Mimiran helps you track and have the conversations.) Do you … Read More

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The real challenge with follow up

The real challenge with follow up for solo consultants isn’t lack of leads or time (although those can be issues, too). After all, if you had exactly one person to follow up with this week, you could easily make that … Read More

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App Store Adventures

Mimiran runs well on various screen sizes, and while I wouldn’t recommend writing a whole proposal on a phone, I’ve certainly made tweaks while on the go and away from my computer. However, a responsive web app is missing a … Read More

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Destroying Trust out of the Gate

I’m apparently at an age where my LinkedIn feed is full of sponsored posts with images of buff men exercising, assuring me that “The average male in the USA lives to 74 Years Old. That means you are middle aged … Read More

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Automation and Organization

Almost 2 years ago, I wrote a post on organization vs automation for sales and marketing, and if I may say so, I think it stands up pretty well. Since then, AI-slop has only proliferated, making more noise, more attention … Read More

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Using a CRM for effective networking

Traditionally, CRMs are for a VP of sales tracking the sales team’s efforts to push deals through a pipeline by the end of the quarter. They don’t have much to say about networking and referrals. But if you get most … Read More

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Pivots vs Tweaks

Solo consultants often suffer from feast-or-famine cycles, and even if you manage to smooth things out, there’s always some up and down that makes you consider adjusting. But when you’re really busy, it’s hard to make the tweaks to incorporate … Read More

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As a solo, you can move fast. Don’t exhaust yourself

When you’re a solo consultant, your speed and agility are valuable assets for you and your clients. But just because you can go fast, doesn’t mean you always should. When I was a young consultant, hearing that Fortune 500 clients … Read More

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What do you do?

“What do you do?”, is one of the most common questions people ask Americans, especially entrepreneurs. What do you say when someone asks? I attend a lot of networking events where seasoned entrepreneurs act like they have never heard this … Read More

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Turn “Zoom Networking” into a Useful Referral Network

If you’ve ever been in a Zoom networking meeting where attendees post contact info in the chat, and the host reminds everyone to save the chat, and you actually remember to do that, but the then file disappears somewhere in … Read More

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