One of the more interesting points from last week’s webinar on Scheduling for Busy Solopreneurs was just how much time it takes to deal with referrals. We looked at a couple of hypothetical scenarios– one produced $75K in revenue with … Read More
life
It’s about time– scheduling for business solopreneurs
We all get the same 24 hours each day, etc, etc. You know the sayings… Unfortunately, most of these sayings come with the message about how we need to do more with those 24 hours. We are running faster and … Read More
The Declaration of Independence
Usually on July 4th, I make a joke about “Dependence Day”, because that’s when I proposed to my wife, and ask folks what they’re declaring independence from in their business, but particularly on this July 4th, it’s worth re-reading the … Read More
Why did you start your business?
I started my consulting business because I was young and thought I could work half the year and travel half the year. (This was not an accurate prediction.) I also thought that if I didn’t try it then, I’d never … Read More
When someone ghosts you…
“What do you do when someone ghosts you?”, someone asked me recently, as I was talking about the importance of having lots of conversations. Unfortunately, this will happen. Every few years, I have a meeting set up (often by the … Read More
The dreaded vacation?
As a solo consultant, it’s easy to burn out. So many balls in the air, and all on you to keep them from crashing. Of course, you’d like to take a vacation. But is it really a vacation if you’re … Read More
Why most consultants need fewer leads
The number one complaint I hear from solo consultants is that they need more leads– whether from their website, referrals, ads, speaking, etc. Who wouldn’t want more leads? The problem with focusing on quantity is that you create more (unpaid) … Read More
Turn Zoom Meetings (and other content) into Evergreen Lead Magnets
One of the (many) challenges of solopreneurship is the feast-or-famine cycle of business development and project work, because there’s never enough time. Heaven forbid you might want to have a vacation in there somewhere. (After all, is it vacation if … Read More
The Simple Sales and Marketing Audit for Solo Consultants
The vast majority of solo consultants I encounter want more leads, and they invest a lot of time, money, and energy to get those leads, usually with disappointing results. They go through the “Cycle of Doom” (see below), or so … Read More
The Scam Economy
Don’t you just love those messages in your inbox that start “I’m so impressed by your work at [Company] and I’d love to connect to find ways to collaborate”? Or: I’m not opposed to advertising. I’m not opposed to getting … Read More