What do you feel? Excitement? Dread? So much of figuring out your Ideal client profile comes down to this question, because we have a natural tendency to want to broaden the circle to encompass as many people as possible. But … Read More
life
Cask-strength positioning for solo consultants
AI is all the rage (and what can I say, I find it very helpful), but for many consultants, AI is just making difficult work more streamlined, instead of transforming the nature of the work. What can transform your business** … Read More
Authenticity is the currency
A lot of folks in marketing overuse the term “authenticity”, like it’s some kind of commodity you can fake, and thereby increase sales. But authenticity is precious, which is why so many people are trying to fake it. This goes … Read More
Complexity is the enemy
When we’re deep into our field, we sometimes get so deep that clients and prospects have trouble understanding. Think of a doctor describing an operation to another doctor, rather than to the patient. This is the curse of expertise. But there’s another form of … Read More
Small Year-end Solo Consulting Housekeeping Tips
Happy holidays! I hope you’re taking some time away from business to be with family, friends, nature, a good book, etc. But this is also a good time to make some adjustments while you may have a moment. Here are … Read More
Prep for 2025 and vow to do less
If you read and/or listen to a lot of business advice, the general idea is to do more. Not to say this is wrong (necessarily), but the main issue is that we don’t have enough time and/or focus to properly … Read More
Do you own your own business, or does it own you?
Most of us start our own business because we want more freedom, more control, more spaciousness to pursue our purpose. Sometimes, though, it seems like the business starts owning us– even more than the corporate jobs we left. It’s hard … Read More
The Olympics, Degree-of-difficulty, and Sales
USA and France played 2 amazing basketball games this weekend– the men’s final on Saturday and the women’s on Sunday, As a basketball fan, it’s great to see the games get competitive, with amazing players from all over the world.My … Read More
When does a solo consultant need a CRM?
I get this question a lot, sometimes from folks just starting out as a consultant, often as a corporate refugee, and sometimes from folks who have been consulting for a while and maybe even tried a fancy CRM that felt … Read More