With the rise of online social networks, it’s easy to quantify our connections. Or so you’d think. How many likes? How many followers? But what does this really mean for human connection? How many connections can you actually have? And … Read More
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90 Second Video Experiment
I’ve been playing around with a really cool tool called Lumen5, which makes it easy to turn blog posts into video. So I took one of the more popular posts on this blog, How Your High School English Class is … Read More
Making Sales Call Easier
If there’s one overriding theme beyond the Mimiran product, it’s: “automate around Reuben’s weaknesses.” One of those weaknesses is calling people. I’m getting much, much better, but it’s still not my favorite thing, and I’m still behind where I should … Read More
Creating the Right Lead Magnets for each Stage in the Buyer’s Journey
Your buyers’ journey will determine how you should offer Lead Magnets (pieces of content offered in exchange for email and/or other contact information) to lay out stepping stones to make the journey easier. Put the wrong stone in the wrong … Read More
2019 Sales and Marketing Pipeline Planning
We’ve all done our sales planning for 2019? If you’re a bit behind, like some people I’ve heard about, you can use this quick pipeline planner to get a sense of how many leads you need, what your close rate … Read More
How to do sales proposals the right way
If you’ve read this blog for a while, you know there’s a lot of material on proposals. I’ve also done a lot of coaching and consulting on proposals. Each time, I tell myself I should really put this content in … Read More
Nail Your Marketing Message
Who do you help? What’s different about your approach? How can you get this message to resonate with your audience? Try this simple “Mad Libs” style marketing message generator. Just plug in values in the blanks. Play around. See if … Read More
Built to Last?
I just got back from Barcelona (lucky me, I know) and, in addition to enjoying lots of Catalonian food (and wine), I also got to think about time in a different way. Partly, this was being unplugged from my computer, … Read More
Convert Blog Posts to Video
The world seems to be moving to video (does this make me an old man for often preferring text?), but creating video content is harder and more time consuming. But if, as I’ve argued, every company is a media company, … Read More
Are you maximizing word of mouth and referrals?
Referrals are awesome, right? Just because I’m a big fan of “growing beyond word of mouth”, doesn’t mean I hate referrals. On the contrary, I love referral business. When I did consulting, all my business was word of mouth. (And … Read More