“Automation” is one of those buzzwords that’s almost as overused as “AI” (and sometimes people put those buzzwords together). Automation promises massive scalability, and getting us out of a lot of the stuff we don’t want to do (like talk … Read More
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Solopreneur Summertime Sadness
Summer puts solopreneurship into stark relief. You want to enjoy some well-earned vacation, be present with your kids and keep up with work, while your clients and prospects balance their schedules. I would like to tell you that I have … Read More
Want more/better referrals?
Are you crystal clear about your exact *ideal* client? (If not, try the “Nail Your Niche” tool.) Do you talk to your referral partners? Do you know who they are? (Mimiran helps you track and have the conversations.) Do you … Read More
The real challenge with follow up
The real challenge with follow up for solo consultants isn’t lack of leads or time (although those can be issues, too). After all, if you had exactly one person to follow up with this week, you could easily make that … Read More
App Store Adventures
Mimiran runs well on various screen sizes, and while I wouldn’t recommend writing a whole proposal on a phone, I’ve certainly made tweaks while on the go and away from my computer. However, a responsive web app is missing a … Read More
Destroying Trust out of the Gate
I’m apparently at an age where my LinkedIn feed is full of sponsored posts with images of buff men exercising, assuring me that “The average male in the USA lives to 74 Years Old. That means you are middle aged … Read More
Automation and Organization
Almost 2 years ago, I wrote a post on organization vs automation for sales and marketing, and if I may say so, I think it stands up pretty well. Since then, AI-slop has only proliferated, making more noise, more attention … Read More
Using a CRM for effective networking
Traditionally, CRMs are for a VP of sales tracking the sales team’s efforts to push deals through a pipeline by the end of the quarter. They don’t have much to say about networking and referrals. But if you get most … Read More
Pivots vs Tweaks
Solo consultants often suffer from feast-or-famine cycles, and even if you manage to smooth things out, there’s always some up and down that makes you consider adjusting. But when you’re really busy, it’s hard to make the tweaks to incorporate … Read More
As a solo, you can move fast. Don’t exhaust yourself
When you’re a solo consultant, your speed and agility are valuable assets for you and your clients. But just because you can go fast, doesn’t mean you always should. When I was a young consultant, hearing that Fortune 500 clients … Read More