Wouldn’t it be great to have a client video testimonial or three on your website? Video testimonials are great, but who has time to create them, or money (and time) to have someone else create one? I don’t know what … Read More
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How to Use Lead Magnets that Convert on Your Consulting Web Site
Ahmed Munawar, host of the Forecast podcast for consultants, invited me on to discuss how to use Lead Magnets to convert visitors into clients. How to Create a Lead Magnet that Converts with Reuben Swartz
Taxes, Architecture, and Your Business
There’s a fascinating short piece by Kurt Holdstedt at 99PercentInvisible on how taxes and regulations shape the architecture we associate with cities like Paris, Amsterdam, and more. (I also learned that those distinctive Parisian roofs are called “mansard roofs”.) The mansard … Read More
2018 Sales and Marketing Pipeline Planning
We’ve all done our 2018 sales and marketing pipeline planning already, right? He he. If you’re a bit behind, like some people I’ve heard about, you can use this quick pipeline planner to get a sense of how many leads … Read More
Mimiran MailChimp Integration Setup
Mimiran Support Connect Mimiran to your MailChimp account so new Mimiran leads automatically join your MailChimp List(s). Create MailChimp API Key Navigate to API Keys Log in to your MailChimp account and go to your Account settings > Extras … Read More
How to Exponentially Increase the Value of Your Content (With a Robot and an Octopus)
“Content Marketing” is all the rage these days, and with good reason. Rather than the traditional approach of filling web pages with meaningless corporate jargon about how awesome you are, why not provide some actual value to the visitor, right? … Read More
The Real Killer App (and Why Apple Will Build It)
The personal computer has become quite personal indeed. It not only sits in our pockets and commands our attention hundreds of times a day, it talks about us with other computers, sometimes behind our back. The stream of notifications and … Read More
Don’t Sell the Operating Room
You’re all ready for your big surgery. A nurse takes you into the operating room. All the surgical tools are laid out, but there’s no one else there. The nurse says, “knock yourself out, and good luck.” That would be … Read More
All the customer cares about is price!
Have you spent months carefully developing an opportunity, invested hours in creating a polished proposal, only to have the prospect tell you that they went with a cheaper option? We’ve all been there. It’s frustrating and we might gripe, “they … Read More
The Answer’s Easy, but What’s the Question?
When I was a kid, we had to learn to use the encyclopedia to look up information. The school library had a couple of sets and it seemed like a vast world of knowledge. Of course, sometimes I’d want to … Read More