landing page

Every Company Is a Media Company

Congratulations! In addition to your regular job, you also run a media company because every company is a media company. “That’s ridiculous!” We’re a consulting company, or a software company, or a law firm. Or we manufacture widgets. “We’re the … Read More

The Hardest Advice to Follow

Is usually your own. Last week I wrote about how to multiply the value of your content, because this is a problem I face along with many of you. I knew I needed to do a better job with this. … Read More

making it hard to talk to prospects-- how to avoid sales conversations

Off to See the Wizard: Do you hate talking to prospects?

When prospects visit your site and ask you to engage with them, do you make it hard? Do you act like you hate talking to prospects? (If you haven’t seen it, yet, you may want to check the last post … Read More

Cobbler's Children's shoes: respond quickly on your web leads

Respond Quickly to Web Leads (or Lose Deals)

How critical it is to respond to web leads quickly? I may sound like a broken record, but research from InsideSales.com and Harvard Business Review indicates that if you can respond within 1 hour, you get 60X more conversations than … Read More

Landing Page Grader: Free Consulting Page Review

I’ve talked before about why most consulting websites are terrible. (Sad, true, and I’ve been guilty of it all– that’s how I know.) So I wanted to offer people a simple, easy, free landing page grader to help fix some … Read More