If you’ve ever been in a Zoom networking meeting where attendees post contact info in the chat, and the host reminds everyone to save the chat, and you actually remember to do that, but the then file disappears somewhere in … Read More
Blog – Masonry
Does your todo list fit on your calendar?
It’s easy to get a long list of overdue tasks and people to follow up with. When will this happen? Mimiran makes it easy to block off time in your calendar to do batch tasks, like “Follow up with Partners” … Read More
Why Your Consulting Lead Magnet Doesn’t Convert
You’ve finally created your lead magnet, put it on your site, and you’re excited to sit back and let the money roll in. And… crickets. Why didn’t it work? There are lots of reasons your lead magnet doesn’t convert, of … Read More
BoxLight: a macOS ring light that doesn’t require Tahoe and doesn’t waste screen space
One of the cool features in macOS 26 (Tahoe) is the ability to use your screen as a ring light for video calls and recording (they call it EdgeLight). However, for various reasons, I don’t want to upgrade to Tahoe … Read More
Zoom Networking, the Fortune is in the Follow-up
Zoom networking followup (or lack thereof) is the most essential task if you want to make Zoom networking effective. You could spend your whole week in Zoom networking meetings and never move your business forward if you don’t have good … Read More
Why “Sales” Sucks for Solo Consultants, and Trying to Fix It Just Makes It Worse
We’ve all experienced the attack of the aggressive salesman, chasing us across the car lot, shoving a business card at us while we’re just trying to grab a drink, calling and emailing incessantly, trying to wear down our resistance until … Read More
If your TODO list keeps growing, it’s no longer a TODO list
It’s an anxiety-producer. Because your time and energy are finite, an ever-growing TODO list means that tasks are piling up faster than you can process, delete, delegate, or complete them. This leads to the paradox of high-stress, high “business”, but … Read More
How not to ask for referrals
When your business depends on referrals, you should have a strategy and a process for generating those referrals. (Unfortunately, I’m an expert at screwing this up, having spent years (decades?) not doing anything intentional to generate the referrals that built … Read More
Not that I’m anti-AI…
It’s certainly nice to have excavators instead of having to dig ditches by hand. But if you never get any exercise, that’s not good, either. It’s great to have calculators and spreadsheets to do math, but we have no mathematical … Read More
AI for Solo Consultants: Your Intern, not Your Replacement
There’s a lot of talk about AI replacing and transforming jobs, which has some kernels of truth alongside a whole lot of AI-hype. It’s hard to throw an AI-generated rock without hitting a newly minted “AI Expert” or “AI Strategist”. … Read More