It’s one of the big dilemmas– we know we need to do a better job of following-up, but with limited time and limited energy, how do we know who to follow up with? I know I’ve spent hours staring at … Read More
customer segmentation
Language doesn’t just describe, it creates reality
If you’ve never read Chalmers Brothers’ wonderful book Language and the Pursuit of Happiness, I recommend you do. (Check out my interview with Chalmers on Sales for Nerds.) Tell me if it doesn’t change the way you think, and if it … Read More
Thank you for your timely message
I didn’t even realize how badly I needed your solution until I got your cold outreach message. Even though I have a council of advisors, a wonderful network of people who often give me rather unvarnished advice, plus Google and … Read More
You don’t have time for bad referrals
One of the more interesting points from last week’s webinar on Scheduling for Busy Solopreneurs was just how much time it takes to deal with referrals. We looked at a couple of hypothetical scenarios– one produced $75K in revenue with … Read More
It’s about time– scheduling for business solopreneurs
We all get the same 24 hours each day, etc, etc. You know the sayings… Unfortunately, most of these sayings come with the message about how we need to do more with those 24 hours. We are running faster and … Read More
Are you selling to hermits?
You’ve developed history’s most compelling offer for hermits. You’re so excited. It’s going to improve hermits lives. It’s going to make you lots of money. There are just 2 problems: Don’t sell to hermits. Do you know where and how … Read More
The dreaded vacation?
As a solo consultant, it’s easy to burn out. So many balls in the air, and all on you to keep them from crashing. Of course, you’d like to take a vacation. But is it really a vacation if you’re … Read More
Why most consultants need fewer leads
The number one complaint I hear from solo consultants is that they need more leads– whether from their website, referrals, ads, speaking, etc. Who wouldn’t want more leads? The problem with focusing on quantity is that you create more (unpaid) … Read More
Turn Zoom Meetings (and other content) into Evergreen Lead Magnets
One of the (many) challenges of solopreneurship is the feast-or-famine cycle of business development and project work, because there’s never enough time. Heaven forbid you might want to have a vacation in there somewhere. (After all, is it vacation if … Read More