You’ve developed history’s most compelling offer for hermits. You’re so excited. It’s going to improve hermits lives. It’s going to make you lots of money.
There are just 2 problems:
- hermits are very hard to find, being, you know, hermits.
- hermits don’t have much money
Don’t sell to hermits.
Do you know where and how to reach your ideal clients? Do you know that they can (and would like to) invest money in your offering? Otherwise, you’re selling to hermits.