As I prepare to head out to the Fall Conference of the Professional Pricing Society, I’m wondering what do people consider the big issues pricing? Looking at the conference agenda, there has been a clear shift over the past several years from “software as a silver bullet” to more practical, multi-faceted approaches to pricing.
Some of the hot-button issues on my mind include the role of pricing in the organization (where is it most effective? where is it most effective for the company? centralized vs. product- or regionally-aligned? how should we compensate pricing people?) and providing analytical support to people making pricing decisions, which is a much broader audience than “pricing people.”
What are your thoughts?