The biggest mistake in marketing (according to Seth Godin)

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I was listening to Seth Godin’s Q&A session on The Tim Ferriss Show, and I recommend you listen to the whole thing, but the first question was, “what’s the biggest mistake marketers make?”

Godin said (and I paraphrase, I was riding my bike at the time):

That’s easy– we’re selfish, infantile narcissists. We’re greedy. We think our need to have more, to get attention, is more important than the needs of the people we’re talking to. We interrupt them, we spam them, we don’t create value.

Something to think about…

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