I was listening to Seth Godin’s Q&A session on The Tim Ferriss Show, and I recommend you listen to the whole thing, but the first question was, “what’s the biggest mistake marketers make?”

Godin said (and I paraphrase, I was riding my bike at the time):

That’s easy– we’re selfish, infantile narcissists. We’re greedy. We think our need to have more, to get attention, is more important than the needs of the people we’re talking to. We interrupt them, we spam them, we don’t create value.

Something to think about…

One Comment

  1. 7 Lessons Musicians Can Learn From Marketing Guru Seth Godin – South Carolina Music Guide

    […] Related articles Why I Consciously Misuse Professional Terminology When Writing About Music Marketing Seth Godin: But the Beatles were out of tune… Why Reaching an Audience of Almost No One is Actually a Good Thing The Rolling Stones Tickets in Orlando at the Florida Citrus Bowl: Ticket Down Slashes Concert Ticket Prices for The Rolling Stones at the Florida Citrus Bowl in Orlando The biggest mistake in marketing (according to Seth Godin) […]

Comments are closed.