For some reason, the pricing field doesn’t have a great reputation for humor. (See this earlier post for one example.) There’s nothing like humor for getting a point across, though. So check out this piece about a funny way to price things in a supermarket.

As a pricing person, I’m generally all for exploiting the angles. However, when the government grants a monopoly and then has a group of industry insiders effectively writing legislation, you have to wonder how much of the free market is left. Microsoft, which gets in the most (public) trouble surrounded monoploy-based bundling, at least built their market position in the market (through savvy bundling that greatly benefited the consumer).

One Comment

  1. Jon

    Reuben,

    You’re just not looking hard enough for pricing humour. There’s heaps of it out there, a small portion of which can be found on my wesbite, and the rest is freely available in my pricing workshops.

    😉

    Jon

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