Solo consultants often suffer from feast-or-famine cycles, and even if you manage to smooth things out, there’s always some up and down that makes you consider adjusting.
But when you’re really busy, it’s hard to make the tweaks to incorporate what you’re learning into better website copy, updating your LinkedIn profile, your onboarding materials, that signature presentation you give to networking groups, your Zoom chat log contact info, your lead magnet(s), etc.
When you’re not busy, you may have creeping doubts that things aren’t working, and you need to pivot– create a new offer, go after a new market, etc.
There are times when you need to pivot, but often, you just need to tweak.
And if you pivot, make sure you do it based on real conversations, not on hunches and doubts, or you’ll end up thrashing around without solving your real problem (or so I’m told).
This is one advantage of software. Tweaks are easy– I’m always updating— while pivots are really hard. What if you considered your core service offering a product? How might you tweak it? (And if part of that is your messaging, and making your message consistent, make sure you try the Nail Your Consulting Niche tool.)